Earning your APR (Accredited Public Relations) is a measure of professional experience in the field of public relations. The program recognizes the dedication, energy, perseverance and competence of successful public relations professionals.
How to earn your APR
To become accredited, candidates with five years of experience in public relations submit an application ($400 fee) in December then a work sample in April, followed by reading and preparing for written and oral examinations that take place in October. The program is administered through the National CPRS Council on Accreditation with local support from Accreditation Chairs. In Vancouver our local support includes answering questions, directing candidates to guidelines and reading materials, reviewing work samples and facilitating study sessions to prepare for exams.
How do I know if I am ready?
The question of readiness comes up repeatedly as public relations practitioners grapple with the demands of busy jobs while trying to maintain work/life balance. Yet at some point in time, most of us want to see how our skills measure up on a national scale. That's usually when we begin to wonder about pursuit of the APR designation and ask the question "Am I ready?"
The self-assessment tool can help you determine if now is the time to embark on earning the APR.
More information about APR
Why earn your APR/Testimonials
The APR program doesn’t replace other PR programs but rather complements these. Many members have degrees or diplomas and also embark on the year-long program to earn their APR and deepen their knowledge about strategies and Code of Professional Standards.
Congratulations to Emma Shea and Barb Floden for earning their APR!
“What an honour to join such a long list of diverse and well respected communicators! Receiving your APR is like a “rite of passage” for the Public Relations professional, and the process challenged me to critically think about my profession and career, drawing to my attention skills that needed further refinement and development. I walked away having a much greater appreciation and understanding for the complexity of work that my colleagues and I undertake – it made me feel proud of our work and our association. Attaining my APR has been a career highlight and confidence booster, and I would definitely recommend the APR designation as a worthwhile professional development program.”
- Emma Shea, APR, Senior Consultant and BC Operations Manager, Communica Public Affairs
“Achieving accreditation through CPRS is a tremendously distinguished stamp of approval in the often misunderstood public relations industry. The process of applying and taking part in the examination process is a valuable learning experience and an opportunity to validate your skills while expanding your knowledge. CPRS accreditation is also a strong signal to your peers, coworkers, clients and future employers that you are professional, knowledgeable, and focused on best practices. I highly recommend embarking on this journey to anyone who is serious about their communications career.”
- Barb Floden, APR, Community Web Manager, City of Vancouver
Maintaining your APR
Maintaining your APR designation is a milestone on the road of continuous personal growth and credentials. To participate, you as an accredited member record or keep track of qualifying activities from three broad categories (training, professional activities & community service). More information including online tool to track credits is at www.cprs.ca/accreditation.